Make every Saturday SBS

Small Business Saturday was a success!





Small Business Saturday started a few years back, giving small businesses across the country a special boost and a way to get shoppers’ attention between Black Friday and Cyber Monday


Companies such as Brother Printers are encouraging customers and brands to support their local businesses on Small Business Saturday and throughout the year! Brother Printers have been at small businesses sides with home office equipment to help keep their business running smoothly and efficiently year-round.


Since its SBS was founded, it’s been a powerful opportunity to reconnect with customers -- and boost sales. Last year, millions of shoppers participated in spending billions which in turn went right back into their communities.


Small businesses, like your own or other local businesses, benefit the local economy and impact the lives of those in the community by creating jobs and supporting neighboring areas. So let's get your small business on this train.


Think strategically and find approaches that hopefully can help you strengthen relationships and business all year long.


Here are 19 Small Business Saturday ideas to use throughout the year.


1. Get Internet ready

Don’t forget the easy stuff. Make sure your address and contact info is correct on your website and all your social media profiles. You’d be surprised how many small businesses forget to update all their accounts as their business evolves -- and busy shoppers might not know you’ve opened a new location or have new hours.

And while you’re at it, review your site as if you were a customer, ensuring that all promotions are prominently displayed and that your payment process is working properly. You should do these checks regularly -- and an annual holiday sale like Small Business Saturday is as good a prompt as any.


2. Create Flyers and Posters to raise awareness.

Companies like Brother printers have been supporting small businesses since the very beginning and have a ton of products to help you print promotional materials to raise awareness. Create flyers and posters to help your customers know all about SBS, you would be surprised how many people don't even know it exists.


3. Extend your hours.

If you usually close at 5 p.m. on Saturdays consider staying open till 8 or 9 p.m. Check out the events going on in your town that night and plan accordingly, so you can make the most of the foot traffic. And if you change your hours for the shopping event make sure to tell shoppers on social media, via a printed sign on your door and on your website.


4. Prioritize customer service.

Your ability to connect with customers and create more personalized experiences can help you stand out amongst the competition. Run through scenarios that might occur at your store during a busy weekend and give your staff the tools they need and the words to say to solve problems and help customers who might not have visited your store in a while.


5. Plan some incentives

Give people reason to come